Research
listening
listening
listening
listening
listening
Research
Research
Research
Research
Research
Research
Research
Research
Research
Research
listening
listening
listening
listening
listening
listening
Understanding the user's needs and goals, and analysing the existing solutions that address those needs. This can include researching user demographics, identifying pain points and opportunities, and studying user behavior.
User Personas
User Interviews
Competitive Analysis
Usability Testing
Design and Prototyping
Creating multiple design concepts based on the research and analysis conducted in the first step. Designers use tools such as wireframes, mockups, and prototypes to create a visual representation of the product's user interface and user experience.
Scope and goals
Creating low-fidelity prototypes
Testing the prototype
Iterating the design
Testing and Evaluation
design
design
design
design
design
design
design
design
design
design
Testing
Testing
Testing
Testing
Testing
Testing
Testing
Testing
Testing
Testing
Testing
Testing
design
design
design
design
design
design
design
design
design
design
Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.
Plan and prepare
Conduct testing
Analyse results
Iterate and refine
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